南昌大学学报（人文社会科学版）

当前，数智技术已经应用到优质文化资源生产、传播、消费全链条，为其直达基层提供了高效供给、时空突破、精准适配的技术支撑，但同时暗藏技术理性和价值理性的内在张力。从内在逻辑来看，数智技术在生产端重构文化资源生产逻辑，在传播端重塑文化资源传播体系，在消费端革新文化资源消费体验。由于技术具有双重性，在推动优质文化资源直达基层的过程中也存在着数智技术与文化资源融合不深、文化资源下沉通道不畅、数智技术与消费导向失衡等现实挑战。需要通过人机协同扩大优质文化资源供给，依托智能传输网络强化直达效能，创新文化消费体验实现消费价值升级，确保数智技术真正服务于基层群众精神文化需求，推动优质文化资源直达基层落地生效。

At present,digital-intelligent technologies have been applied across the entire chain of the production, dissemination, and consumption of high-quality cultural resources, providing technological support for their direct delivery to the grassroots through efficient supply, spatiotemporal transcendence, and precise adaptation. Yet at the same time, they harbor an inherent tension between technological rationality and value rationality. From the perspective of internal logic, digital-intelligent technologies reconstruct the production logic of cultural resources at the production stage, reshape the dissemination system of cultural resources at the dissemination stage, and innovate the consumption experience of cultural resources at the consumption stage. Owing to the dual nature of technology, the process of driving high-quality cultural resources directly to the grassroots also confronts practical challenges, including insufficient integration of digital-intelligent technologies with cultural resources, bottlenecks in the downward delivery of cultural resources to the grassroots, and an imbalance between supply of digital-intelligent technologies and consumer demand. It is therefore necessary to expand the supply of high-quality cultural resources through human-machine collaboration, strengthen the efficacy of direct delivery by relying on intelligent transmission networks, and achieve an upgrade in consumption value by innovating cultural consumption experiences, so as to ensure that digital-intelligent technologies genuinely serve the spiritual and cultural needs of grassroots communities and effectively bring high-quality cultural resources directly to the grassroots.