南昌大学学报（人文社会科学版）

在数字时代，推动中华优秀传统文化创造性转化、创新性发展，是赓续中华文脉、建设文化强国的战略支点。数字技术通过重塑表现形式、拓展传播边界与激发参与活力，为“双创”注入了强劲动能。与此同时，实践进程中面临系列现实挑战：算法偏好的流量逻辑易使有深度的传统文化内容在信息洪流中被边缘化；数字接入与素养不均形成新的数字鸿沟，制约了文化的普惠共享；市场资本在追求传播效应与商业回报时，侵蚀文化的本真性与精神内核。为此，亟须通过构建具有正确价值导向的智能传播体系以优化信息生态，通过夯实数字基础设施以跨越接入壁垒，并通过建立保护性开发的协同治理机制以引导资本向善，从而在数字空间实现文化传承与时代创新的有机统一。

In the digital era, promoting the creative transformation and innovative development of excellent traditional Chinese culture serves as a strategic fulcrum for preserving Chinese cultural heritage and building a strong cultural nation. Digital technology, by reshaping forms of expression, expanding dissemination boundaries, and stimulating participation, has injected strong momentum into the dual cultural innovation. At the same time, a series of practical challenges have emerged in the process of implementation: the “traffic logic” of algorithmic preferences tends to marginalize in-depth traditional cultural content in the information deluge; the “new digital divide” formed by uneven digital access and literacy restricts the inclusive sharing of culture; market capital erodes the authenticity and spiritual core of culture in the pursuit of dissemination effects and commercial returns. Therefore, it is urgent to optimize the information ecology by constructing a value-oriented intelligent communication system, bridge access divides by reinforcing digital infrastructure, and establish a collaborative governance mechanism for “protective development” to steer capital towards the good, thereby achieving the organic unity of cultural inheritance and contemporary innovation in the digital space.