南昌大学学报（人文社会科学版）

中华优秀传统文化的国际传播是提升中华文化软实力、促进文明交流互鉴的重要举措，但面临高语境与低语境的转译困境、编码与解码的连接错位、算法霸权与认知图式的固化等交织构成的认知壁垒。中华优秀传统文化国际传播的认知壁垒源于传播权力结构的不对称、受众认知惯性与文化图式形成心理防御、媒介生态造成对接障碍等因素。鉴于此，要突破认知壁垒应该从文化符号的协同转译与认知对接、叙事逻辑的结构再造与认知调适、智能技术的价值驯化与认知破壁等角度切入，推动形成国际受众对中华优秀传统文化的感知—理解—认同的累积性传播效应。

The international communication of fine traditional Chinese culture is a crucial measure to enhance the soft power of Chinese culture and promote civilizational exchanges and mutual learning. However, it faces intertwined cognitive barriers such as the translation dilemma between high-context and low-context cultures, misalignment in encoding and decoding, and the entrenchment of algorithmic hegemony and cognitive schemas. These barriers stem from factors such as the asymmetry in communication power structures, psychological defenses arising from audience cognitive inertia and cultural schemas, and obstacles caused by media ecosystems. Given this, overcoming cognitive barriers should involve collaborative translation and cognitive alignment of cultural symbols, structural reconstruction and cognitive adaptation of narrative logic, and the value adjustment and cognitive breakthrough of intelligent technologies. These approaches aim to foster a cumulative communication effect of “perception-understanding-identification” among international audiences toward fine traditional Chinese culture.